Why We Can Help You Right Now
Monique Bozeman Consulting is spearheaded by Monique Bozeman. She has over 20 years marketing expertise in high-tech, with experience in voice, speech, telephony, CTI, CRM, call center, document management, email management and web self-service technologies and market segments, targeting primarily the financial services and telecom verticals. She's held senior-level solutions and product marketing roles in the U.S. and Europe at start-ups in the $3-10 million range and companies hovering at the $500 million mark.
Her most recent vendor-side experience includes director of product marketing at German start-up VoiceObjects where she drove all product marketing activities, spending 6 months in Europe as director of marketing. In 2002 she joined Genesys (Alcatel-Lucent) where she spent over four years in the product marketing organization and was responsible for competitive intelligence worldwide and all go-to-market activities for the core of the Genesys suite. Prior to Genesys she held senior marketing roles at eCRM vendor Kana Software and document management and workflow vendor FileNet/IBM.
Earlier in her technology-focused career, she served as director of research and product development for Inc. 500 startup-up Information Publishing, which created leading edge U.S. and European conferences, trade shows, magazines (Voice Processing Magazine) and market studies for the voice and call center markets.
Specific business-to-consumer marketing experience includes a stint as director of marketing and advertising for a 36-restaurant regional fast-food chain, developing and executing the overall marketing and advertising strategy. Responsibilities included serving as art director for all print and electronic media; contract negotiations and ad placement and writing and producing award-winning TV and radio spots. Key successes included the successful implementation of co-op advertising with national vendors for promotion and a 20-percent increase in high-margin products through increased brand awareness among a younger demographic.
Monique Bozeman is a frequent speaker at industry events and a contributing writer to trade magazines. She holds a Bachelor of Arts in Broadcast Journalism with a minor in European history from Southern Methodist University.
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