What We Can Do For You

Strategic Marketing – marketing plan review, development; messaging

Competitive Analysis – competitive assessments, briefs, win/loss reports, customer interviews

Product Marketing/Sales Readiness - interviews, surveys, market requirement documents, sales tools

Business Development / Partner Marketing –market, partner, product assessment, introductions, joint product/customer collateral, training

We are as comfortable sitting in a board room with key executives presenting and discussing strategy as we are editing or writing website copy. We cover all facets of marketing including business and marketing plan and strategy development, research, analysis, competitive, positioning, messaging, advertising, analyst and public relations – from a high-level needs analysis down to tangible deliverables, (we create content).

Our core competency is product marketing in the high-tech sector specifically in the telecom and financial services verticals. Our background includes an in-depth knowledge of contact center technologies, CRM, CTI, speech, voice processing and unified communications.

Do You Need Any of This Stuff Done Yesterday?

• Fresh perspective on your website content, look, feel
• Collateral / website review and assessment for consistent, on-target messaging
• White papers that clearly and simply explain …
• How your product works with your partners' and the joint successes
• How a prospect can get a return-on-their investment (ROI) with you
• Someone who can expertly interview your customers and then write a concise customer success story for internal and external use
• Go-to-market planning and execution for your product line
• Define product positioning, packaging and pricing
• Understand a product or market segment, sans the vendor speak
• Get a handle on competitors and monitor competitive activity
• Develop product collateral, web content, and sales tool development
• Evangelize, educate and promote the products to sales, press, analysts
• Create and execute cooperative marketing activities with partners
• Identify customer needs and interface with product management to define new product features and functionality
• Drive demand creation campaigns with field and corporate marketing

Please call or email us to discuss your needs, especially if they aren't exactly outlined here. This is just a sample of what we can do for you; we also make a killer fig ice cream. And, if we can't get it done, we know people.